Marketing adapted to new times
In many cases it is difficult to expose all the magnificent work behind the development of a training product. All those hours to write, prepare multimedia material, reference everything correctly, etc. may disappear in a sea of lower quality offers, but they achieve better positioning. The way to make your product shine is with appropriate media campaign with abundant advertising videos.
As we are aware that budgets are limited and that the millennial generation does not watch television, but lives hooked on Youtube, we offer you our experience in making your own videos to put them at your disposal and thus improve the branding of your product. A small investment with a big reach.
With an audience with limited time and focusing problems, Capturing the attention of your target is possible uniting multimedia and material with a higher percentage of real usefulness for the recipient. More and more brands are turning their spots into video tutorials that not only show the benefits of their services/products but also include tips, tricks and «track bonuses» that build loyalty among potential customers, but also encourage them to share this content on their own social networks. Search this virality It is possible if we know how to encode the message, choose the appropriate channel and if we encourage the participation of our "pre-customers."
The fragmentation of the market, with very disparate consumer habits, requires that marketing campaigns not sell a product/service, they have to convince that the user experience will be better than that of the competence. Prosumers (active consumers) think twice before investing their time and money regardless of the service we are talking about.
Multimedia resources can allow us to have better customer service.
In a minute you see 2.8 million videos in Youtube.
One minute of video is 1.8 million words.
He 69% of consumers watch videos two or more times before purchasing.
Almost the 50% of people between 25-54 years old share videos online.
