The seventh art at the service of training and brand projection.
Neither John Ford I had so many hours of filming, we could go to the San Sebastian festival with our training videos.
We started centuries ago (7 years) with office applications screencast, which we edited with all the love in the world. Then we enter more serious productions (animations, transitions, studio audio recordings, chromas, chopped, etc.), through outdoor advertising spots. A story/service that has no end, that makes us grow as professionals.
Roll training pills, picovideos u learning objects fully supported in this medium is the pleasure of conceiving content and giving free rein to our multimedia creativity.
Media like snapchat, Came or augmented reality are offering some possibilities brutal to the training and dissemination that we hope to be able to offer you.
But a change of mentality must be made, what was once simple videos may now require a interaction by the students, or have an ephemeral character as they are part of a process of gamification determined by instructional design of the course.
Disruptions as strong as those of Pokémon Go They open the door to giving a third dimension to video.
The widespread use of laptops, smartphones and tablets along with the automotive fashion (selfie) have facilitated a paradigm shift where the general public dares to stand in front of the camera, this turns multimedia into a dual direction channel with all the pedagogical advantages that this entails, also increasing the creation of study communities by breaking the "fourth wall." All of this places students at the center of training actions, promoting transmit attitudinal values such as teamwork, conflict resolution or improving communication skills so necessary for many jobs.
Think big, invest small.
The live video (streaming) is an excellent pedagogical tool. With initiatives such as ITALKI, a huge international community of users that allows you to make video chats to exchange conversations. But this is just the tip of the iceberg of a channel to be exploited, from a point of view innovative, for the training and the brand diffusion.
