Reality

The existence of products and user experiences of low quality has generated in many sectors of the population the mistaken feeling that training is not necessary, this spoils or makes recruitment difficult. Convince otherwise of this lost public requires an exercise in empathy that involves:

• Contents of interest: It is a priority to discard obsolete content and renew it with what citizens really demand.
• Adapted methodologies: Single-parent families, the disappearance of the PC in digital consumption habits... Good training planning must consider these and many more variables.
• Suitable dissemination channels: WhatsApps, Telegram, Pinterest and similar are the unique media that many segments of the population consume. Ignoring them is preventing many people from finding out about the AAFF that may interest them.

From MainJobs Group We know that a change of direction is essential to attract students. Fruit of the combination of different instruments such as Big Data to carry out an honest analysis of the training needs of the population, a media campaign segmented to attract more audiences and content marketing that attracts and empathize.

Smart capture

The complexity and multitude of "emissions" has generated a subcategory of marketing, the so-called educational marketing, focused on two strategies; specific recruitment linked to products/services or public training programs and a second focused on building student-customer loyalty.

In both it is necessary today to focus on highlighting the satisfaction/experience of the student-client who in the past/present has taken courses with us, real testimonies that reflect:

• The before and after of the students' lives, and the improvement achieved.
• Real customer data (linkedin, social networks, name and surname).
• Why did you decide to do that training and in particular why you choose us.
• Mention tutors or teachers to link training actions with prestigious professionals.
• Link employment and training with an inseparable binomial.