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Mythbusters and magical solutions in entrepreneurship

“Honesty is the first chapter in the book of wisdom.” Thomas Jefferson. Doctor Jones said in the magnificent “The Last Crusade” that an X never marks the place of the treasure. Nothing is carved in stone and even the most well-versed expert can make mistakes in their predictions. Entrepreneurship has the aggravating factor that what is useful today may become obsolete in just a few months. Context While the giant ball of your business's sustainability may threaten to crush you, in the Guadalinfo Impulsa Cycle of Discussions you will acquire the necessary training/information to find out which are your best...

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“Win to win” relationships for successful innovators

“Coming together is a beginning, staying together is progress, and working together is success.” Henry Ford. Many attribute the launch to Apple's stardom in a single element. The most obvious is the iPhone, but the most awake will talk about innovation or marketing. The most "analysts" will think that the key is the reinvention/improvement of existing products. But when his alma mater and founder Steve Jobs left the position of CEO, he passed the baton to Tim Cook, a profile totally opposite to his: a good manager, a terrible innovator, but a wizard in controlling…

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Failure, the culprit that originated my business

No Plan, no matter how good, resists its first contact with the enemy, reality. Helmuth Carla Bernard von Moltke. Collective memory is very peculiar. We all remember great failures and disasters in the history of humanity, such as the Titanic or the Hindenburg, but it would be a little harder for us to think about the successes of the human race. If the Hindenburg crossed the Atlantic Ocean 17 times in 1936, when we were not used to flying, there were also things that were done well, despite the incident. And even if everything was bad, there will always be something to learn from it. Must …

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GTA and time thieves; the change of mentality

Time is the most valuable thing a person can spend. Theophrastus Our folklore and popular culture are full of references to time. There are hundreds of sad pop songs that long for lost time and many movies about time travel to change the past. This curious obsession with time is not coincidental, since of the three variables we invest (money, effort and time) it is the one we waste the most and the one we miss the most later. The physical and virtual shelves are filled with hundreds of books and works that claim to have the magic formula for…

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Pivoting on time in business, the path to success

Pivoting on time in business, the path to success. “In the future it is possible that computers will not weigh more than 1.5 tons.” Popular mechanics, mechanics magazine, in 1949 I vividly remember watching with great expectation how one of my uncles' flight, destined for Bilbao, took off from the airport. It was the 80s, but the paradigm shift had occurred much earlier. In the 60s and 70s, flying was expensive and glamorous, but airline companies (and especially aircraft manufacturers) understood that only economies of scale would provide this nascent industry with…

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Intelligent equipment management

“I hire the best people to tell me what to do, not to tell them what to do.” Steve Jobs We live in the golden age of series. Even people who never felt very close to the American or Spanish series (with exceptions, such as Friends), for a few years now have been alternating comments and debates about the league with the disagreements between the Starks and the Lannisters, in the last chapter of Game of Thrones. Almost all groups and sectors have a production that represents them: lawyers, police, clerks, IT professionals, etc. The field of innovation, so important in…

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Practical tools: Bots, your digital slaves

The dream of man as a species has always been to work as little as possible. We have spent millions of years perfecting our technologies to spend more time in a horizontal position or taking in solar radiation. That dream is getting closer. It is not as the pioneers of cinema or science fiction thought with tons of shiny and threatening junk with red pixel eyes, but via social networks and landing pages. Automata in the form of ChatBots invade us without contemplation, making humans more human and therefore more lazy and expendable. If we do a…

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Cross Selling, The Movie (I)

It is easier to bill one more 10% with our clients than to achieve one more 10% from other clients. Cross-selling is hidden in practically all stores. We have it so internalized that we see it as something normal, so it is rare to see a consumer in line at some fast food who does not order their hamburger, with a ton of frozen fries, drinks and chicken wings. That's good cross-selling: the customer comes for a product/service and without realizing it we sell them half a catalog and they consider it as something natural and even...

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Management by competencies: The movie

Everyone knows NASA and its achievements, but if you have closely followed its trajectory, no matter how much aura of respect and admiration you feel, you will know that this organization has been in complete decline for decades. A tragic anecdote from the brilliant Jimmy Figueroa explains that the agency's engineers, along with those from Boing (don't get me started on their numerous blunders) determined that a small hole in the hull of the shuttle Columbia was not that serious. Days later, the pieces of the ship and its crew truffled the fields of Arkansas. The brilliant guru Figueroa…

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Visual Thinking for Newbies, Clip Art

Visual Thinking for beginners, Clip Art In the past, it was very common for us to play with “cutouts” as children. Some were even manipulated with just the hands without the need for scissors or adhesives, so that, for example, a paper doll could be changed into a dress or clothing with just a few small paper flaps. This very creative game was diverse in applications and functionalities and you could even “assemble” complex constructions. Having predefined elements, but which can be combined to generate different stories, allows the “author” to create an entire storytelling and stage an inversive context. The clips…

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Gamification in the Company (II), Marketing, Communication and Dissemination

Gamification in the Company (II), Marketing, Communication and Dissemination Establishing a Gamification process applied to marketing blurs the usual master lines of separation between company and prosumers. This effect of breaking the fourth wall is very beneficial from an economic point of view, but it represents a very strong change in corporate mentality and requires solid involvement of the participants and members of the company in the start-up, maintenance of flow, regulation of disputes, introduction of improvements, updating of standards, etc. But the effort invested is worth it. A corporate social network that generates…

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NEW METHODOLOGIES IN THE TRAINING OF THE 21ST CENTURY

NEW METHODOLOGIES IN 21ST CENTURY TRAINING Now that it seems that society has assumed that training is essential to respond to the demands that are required of us every day in the world of work, sometimes, the courses that you are used to taking They do not offer sufficient quality nor do they present incentives for you to continue doing them, in other words, their methodology does not motivate you to continue with them. The role of students has changed: they are no longer passive subjects, mere recipients of information and/or endless paragraphs of text, they are prosumers of the new digital age in...

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