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The reality of renewables in 2019

The year 2019 will not be energetically different from what 2018 was: progressive increases in the price of gasoline and its derivatives, as well as the electricity bill. This is almost an economic constant, but, beyond the obvious, we must take into consideration that the solutions only involve a sum of social and productive factors. There are no absolute truths if we take the following news as a starting point: we do NOT have enough materials for all the solar panels we need... (Xataka December 14, 2018). That does not mean that photovoltaics is not the…

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Payments 2.0 and paper accounting

Banks, what banks? We woke up on the 27th with unusual news: Google's request for a license as a banking entity in Europe, particularly in Lithuania. Let's be honest, if you are under 40 years old, you are surely allergic to going to your “old bank.” Of course there will be these types of entities in the future, but they may be your trusted search engine, your electricity company or any other established brand with a large user or credit card base. The way of understanding money is changing, without…

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The disruptions that will change our lives

It's the batteries, idiot... Raise your hand if you haven't come across an electric transportation system in the last 24 hours. While skeptics talk about the drawbacks of these alternatives in urban mobility, different demographic profiles of the population are using battery propulsion as their way of moving on our streets. Skateboards, electric cars and hybrid bicycles are an active reaction to the progressive rise in the cost of combustion engines, not to mention the regulatory changes that are literally removing meters of asphalt from diesel and gasoline. Rivers of digital ink…

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R&D in the Healthy company

Healthy company: technological innovation and people management Thinking like a technologist includes never losing empathy with what technology can or cannot do for people. Therefore, when María Jáimez asked me to write a few paragraphs as Mainfor's R&D director about how we can innovate in people management, it took me little time to list different circumstances where my department is contributing to improving the health of our people. company: Project management: When working under this format, stress and the pursuit of objectives can lead to individual inconveniences and…

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GENESIS OF RA-TRAINING AND NEUROFORMATION

At the end of the 90s, e-learning was already a reality in certain educational sectors. What began as primitive mailing lists progressed to the creation of standards such as Moodle, generating a revolution that changed the educational opportunities of millions of people around the world. Later, with the arrival of the Post-PC era, we went crazy eliminating the flash modules and making all the courses responsive so that students could see and train from the palm of their hand. After almost three decades of e-learning, the majority of people...

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Ours are yellow...Reorganize your company: What is the color of your organization?

Let's give some foreign examples so as not to disturb those present or traditional Twitter sensibilities: Space X manages to launch the rocket with the greatest capacity since Apollo with an R&D investment of 800 million dollars. Meanwhile, NASA already has a date (end of 2023) for the launch of its rocket, but it has burned more than 12 billion taxpayer dollars. Apple, one of the companies with the highest stock market value and which has practically unlimited resources, has delayed six of the 10 products it was planning to offer in 2017 and its different software solutions accumulate bugs, …

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The productivity course that excited Steven Spielberg: Film Productivity

I didn't see my colleagues die with their faces in the mud... Walter Sobchak – The Big Lebowski Why we need a Cinema Productivity: There are plenty of low-level charlatans and sellers of masterful solutions in the business productivity sector. They are recognizable because their courses come with names/acronyms in English that seem to be taken from NASA laboratories themselves. And yes, like the famous American space agency, they are a waste of money and time. With prices of up to four figures, they take out the rooms for desperate businessmen, managers and technicians who in…

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The Neuromarketing revolution

Much has already been said about Neuromarketing as a set of techniques to sell more, but in this article we are going to give it a different approach, as we always like to do. You already know us, we don't like to stay on the surface, but rather dive as far as it takes to find the essence of each topic and offer you only what will truly help you, protecting you from the dangers of the depths of the ocean. After rolling up our sleeves and diving for you to the deepest abyssal pits, we have found some very interesting keys in Neuromarketing. Let's see what they are: The people who buy...

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Art Marketing: Creativity with added value

I am going to take you by the hand to start a different journey in space and time today. This trip will be, above all, a mental translation. It doesn't matter who you were, you're now in your twenties and living in the late fifties. A while ago you left your native Pittsburgh to pursue a career as an illustrator in exciting New York. You have made few friends because that subject is not your strong suit, due to your introverted nature and your delicate health which, since school, has not exactly made you popular. Despite your fragile appearance, you have gained something…

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Disruptions and false myths of productivity (I)

Interruptions and false productivity myths (I) One of the reasons that reduce the productivity of any person in a work context are interruptions, which can be of two types: Internal External In both cases we face a fight against the factors or elements that distract us inside "our" head, but also with external variables that we do not control. In the first case, we must be able to psych ourselves up to avoid falling into false multitasking. It has been proven that the brain is only capable of optimally performing one task at a time,…

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Venture capital: Think like the big guys and raise funds for your business ideas

«Do not trust those who have already found the truth. Trust only those who continue to search for it. André Kostolany A few months ago we saw someone paying with their phone in a large shopping center for the first time. Not long ago we were amazed when someone paid at a bakery with their Apple Watch. Our relationship with money is no longer the same. Furthermore, the crisis has reinforced the phrase "money is very cowardly", turning investors into an animal that many want to hunt, but cannot. Maybe venture capital is like storage in…

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Idea evaluation

“The last 10 percent it takes to launch something requires the same energy you used in the first 90 percent.” Rob Kalin. On many occasions you read the phrase: "the business was right, but not the people." In others it is said that "it was not the right time" or the rescue: "the market has not understood the idea." Excuses are also used such as that it has taken too long to launch the product or service. All these explanations are actually the late autopsy of a death that was in many cases announced. So that none of this…

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