45,00 €
Marketing, Communication and Advertising Technicians.
Departments Commercial and Departments. of customer service.
New Technologies Technicians, Websmasters.
Directors or Managers.
In short, professionals who wish to incorporate and make profitable their company's brand on social networks.
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Define the role of social media within the company's marketing strategy.
Learn to attract followers.
Plan online reputation in several phases.
Know the different monitoring tools that help us know what users think about us.
What to do in the face of a reputation crisis.
Know the possibilities of obtaining income from social networks through advertising tools.
Analyze and draw conclusions from practical cases of social network monetization.
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<strong>1. Strategic planning of social networks in a company</strong>
1.1. Basic principles of online marketing
1.2. Market studies
1.3. The social marketing campaign within the marketing mix
1.4. The figure of the Community Manager
<strong>2. Online reputation</strong>
2.1. What is online reputation?
2.2. Phases of an online reputation crisis
23. Elements of online reputation management
2.4. Monitoring tools
2.5. What to do in the face of a reputation crisis. Practical cases
2.6. Examples: success stories in social networks
2.7. Cases of failure
<strong>3. Dynamization and strategies to manage communities on Facebook</strong>
3.1. What is the Facebook user looking for?
3.2. How to attract followers on Facebook
3.4. Facebook Post Optimization Factors
3.4. Applications to enrich your page
3.5. Integrate Facebook into your blog or website
<strong>4. Paid advertising on social networks</strong>
4.1. Paid advertising on Facebook
4.1.1. Advertising formats
4.1.2. Ad creation
4.1.3. Ad management
4.1.4. Optimization Tips
4.1.5. Other advertising possibilities: Games
4.2. Paid advertising on Twitter
4.2.1. Advertising formats
4.2.2. Advertising platform
4.3. Paid advertising in Tuenti
4.3.1. Advertising formats
4.4. Paid advertising on YouTube
4.4.1. Banners
4.4.2. Promotional videos
4.4.3. Video advertising
4.4.4. YouTube cover
4.4.5. Brand channels
3.5. Paid advertising on LinkedIn
4.5.1. Advertising formats
4.5.2. Ad creation and management
4.6. Paid advertising on blogs
4.6.1. Advertising managed by the blog administrator
4.6.2. Advertising through blog groups
4.6.3. Advertising through Google Adwords
<strong>5. Social media monetization</strong>
5.1. Why monetize social networks
5.2. How to earn income from social networks
5.3. Payment for publications
5.4. Advertising through Google Adsense
5.5. Ethics in social media monetization
5.6. Practical case
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