Understand what we mean by the term “qualitative aspects” of a company.
Know what objectives to cover by carrying out qualitative analysis, in the study of risk operations with companies.
Know and be able to correctly apply the analysis of the SWOT matrix to the qualitative aspects of a company.
Know those aspects that must be considered in the analysis of the company's recent trajectory.
Know those aspects that must be considered in the analysis of the managers and other human resources of the company.
Know those aspects that must be considered in the analysis of the company's productive infrastructure.
Know those aspects that must be considered in the analysis of the company's products.
Know those aspects that must be considered in the analysis of the market and the commercial action of the company.
Know those aspects that must be considered in the analysis of the company's ownership.
Understand what we mean, within the qualitative aspects of the company, by the name "functional aspects."
Know what the functional analysis of a company consists of and what the objectives are to be covered by carrying it out, both from the perspective of the market in which the company analyzed must compete, and the organization they must serve.
Know what the organizational function in the company consists of, and what data about it should be known and valued
Know what are the basic aspects that must be analyzed in the financial function of a company, what this function consists of and what qualitative assessment system can be used.
Know the relationship between the financial function and the other functional areas of the company.
Understand how the analysis should be deepened in the event of an increase in short-term financial expenses.
Understand how the analysis should be deepened when detecting such a decrease in the working capital that it becomes insufficient.
Know what are the basic aspects that must be analyzed in the management function of a company, what this function consists of and what qualitative assessment system can be used.
Know what are the basic aspects that must be assessed regarding the skills and competencies of a manager, and what qualitative assessment system can be used.
Know the relationship between the management function and the other functional areas of the company.
Know the relationship between the functions of the company and business profit.
Know and understand what is understood as strategic analysis of the company, within its qualitative analysis, and what objectives are pursued with it.
Know the company's competency analysis techniques called "Portfolio Techniques" and, especially, the "Boston Consulting Group Matrix."
Know how to evaluate the composition of the portfolio of products and/or services of the company analyzed, learning to identify each of them as an unknown product, star, cow or dog, and be able to assess the impact they have produced, produce and they will produce in your income statements.
Understand what is understood as a company's competency analysis, within its strategic analysis, and what objectives are pursued with it.
Know and understand Michael Porter's analysis method and the matrix developed by him, as a basic tool for determining the company's competitive position.
Know and understand the so-called “Michael Porter forces”, and be able to assess them in the companies under study.
Understand what is understood as a company's competency analysis, within its strategic analysis, and what objectives are pursued with it.
Know and understand Michael Porter's analysis method and the matrix developed by him, as a basic tool for determining the company's competitive position.
Know and understand the so-called “Michael Porter forces”, and be able to assess them in the companies under study.
Know what practical conclusions can be obtained from the Michael Porter matrix.
Know specifically the definitions of company, management and business.
Analyze the environment with all its variables so that it can help us carry out realistic, pragmatic and concrete planning of the environment.
Extract truly important and potentially interesting competitive advantages for our company.
Learn the strategies we can use to take advantage of these competitive advantages.
Learn to implement these strategies within our organization.
MODULE 1: MARKET ANALYSIS AND ECONOMIC ENVIRONMENT
Unit 1: Analysis of the Business Environment
Unit 2: Types of Environment
MODULE 2: COMPANY, MANAGEMENT AND BUSINESS
Unit 1: Company, Management and Business
MODULE 3: STRATEGIC SEGMENTATION, STRATEGIC OBJECTIVES AND RESOURCE ANALYSIS
Unit 1: Strategic Segmentation and Strategic Objectives
Unit 2: Resource Analysis
MODULE 4: TYPES OF STRATEGY: COMPETITIVE AND CORPORATE
Unit 1: Competitive Strategy
Unit 2: Corporate Strategy
MODULE 5: STRATEGY, STRUCTURE AND PROCESSES
Unit 1: The Structure
Unit 2: Labor Division
Unit 3: Generic types of Structures
Unit 4: Strategy, Structure and Processes
MODULE 6: EVALUATION OF STRATEGIES AND SELECTION CRITERIA
Unit 1: Strategic Definition and Evaluation
Unit 2: Evaluation and Control of Strategies
Unit 3: Cost Evaluation and Strategy
