The enormous organizational effort that success requires in the current socioeconomic framework with a new article It must be supported by a solid foundation that reflects the following aspects:

1. Where does it start from and what are the real objective.
2. Market status (rival products, consumer predisposition, growth rates, etc.).
3. Times/costs production and prototyping.
4. campaign marketing 1.0 and 2.0.
5. Route, obsolescence and rate update.

Considering a market study as something isolated means making the mistake of focusing on only one part of the problem.