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As we said in the previous post, Guerrilla Marketing involves a minimal investment of money, but achieves great results. Levinson asserted that what is important is not the money invested, but the time, energy, imagination and information. The essential thing is to surprise the public, whether through the message, the channel or support or the interaction with the campaign target. Guerrilla Marketing, the epic achievement against Goliath Today, marketing seeks to make a brand memorable and stand out, elevating it above the ambient noise. The combination of a 1.0 campaign with…

To start, we must unlearn everything we knew about marketing. What worked with the parents and grandparents of Millennials (generation Y) is totally and absolutely obsolete. The advertising formats that were and are appropriate to connect with previous generations and encourage them to buy are invisible to Millennials: they consume little television or radio (they prefer downloads or streaming), newspapers are not their thing (much less if they are printed) and do not support commercial telephone calls. An appropriate global strategy for Millennials will be based on three main points: Content: Given that they are skilled in…

Guerrilla Marketing In these times, frugality is appreciated, but we cannot sacrifice our company's marketing for the sake of much-needed savings. What to do then? Throw yourself into the arms of Guerrilla Marketing. In this type of campaign, the ingenuity factor makes up for the lack of budget and radically minimizes the necessary investment. Guerrilla Marketing is innovation at the service of sales. But what does it consist of? Guerrilla Marketing is based on the coding of the message with a different touch, partially blending it with its environment, but in a way that powerfully appeals...

Gamification: Breaking the fourth wall with prosumers Gamification is the use of game dynamics and tools in non-gaming environments and applications to achieve more participation and involvement of the prosumer user. With Gamification or Gamification, products, services, applications or training actions are made more fun, attractive and motivating and, above all, the long-awaited customer and/or user loyalty is achieved. Clear examples of the success of this practice are Waze, Duolingo or the NIKE+ community. But how does a simple 'game' achieve loyalty?: Generating that spontaneous pleasure that we all feel when winning or...

Marketing that empowers women: Femvertising. A little common sense and/or sensitivity is enough. Doing Femvertising is easy. Femvertising is a new advertising concept that empowers women and represents them in a positive way, not only fighting against the gender stereotypes that they reject, but encouraging them to be what they want to be, opening a world of possibilities to all generations. that until now were not contemplated. Public and private institutions, media, companies and brands of all kinds must be demanding and careful with the content they generate, with the campaigns...

Millennials, they are coming. One of the few rules that marketing complies with is the maxim of segmenting the market into groups of consumers with homogeneous behavior, limiting subsets of the population, the new one being the millennials. Income, education, geographical origin, etc. These are some of the things that make the differences between the different market niches. But the most important guideline, without a doubt, is the one related to the date of birth. Each generation is marked by the years in which it is born. Currently, there are active consumers of four different generations: Baby Boom (the…