Community Manager

Product Description

Become an expert in one of the areas of Marketing that is changing the way companies advertise and market products and services the most.

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1
12
weeks

Social Networks – Digital Marketing – Virtual Communities – Web 2.0 – Blogs – Wikis – Online Opinion and Reputation – Communication 2.0 – CSR through Social Networks – Online Corporate Identity Manual – Creation of Follower Pages – Success Stories and Failure – Most common mistakes…

1
1
12
weeks

· Understand the work of the Community Manager as key in the new structure of organizations.
· Take advantage of the phenomenon of social and professional networks: LinkedIn, Xing, Facebook, Myspace, Tuenti, etc.
· Know the advantages of social networks as a marketing strategy compared to other traditional formats.
· Learn the keys to successfully develop an online opinion and reputation that is beneficial to the company and at the lowest cost.
· Detect the best ways to use virtual communities, blogs, wikis and their application in corporate environments.
· Make the most of the opportunities offered by social networks to boost your company's image through Corporate Social Responsibility (CSR).
· Know the steps to create a virtual community: market studies, marketing campaigns, brand communities, etc.
· Analyze real cases of success and failure in strategies to gain followers.
· Identify current trends and the paths towards which social networks and virtual communities are moving.

1
1
12
weeks

Module I: Basic concepts of the Community Manager.

1. Introduction.
1.1. Basic principles of online marketing.
1.2. Social networks vs virtual communities.
1.3. 2.0 professionals: SEO, SEM and SMO.
1.4. Functions of the Community Manager.

Module II: Characteristics of social networks.

1. Main virtual communities and their monetization.
1.1. Professional Networks: LinkedIn, Viadeo, Nexo, Xing, etc.
1.2. Social Networks: Facebook, Tuenti, Twitter, MySpace, etc.

2. Marketing on social networks compared to other formats.
2.1. Advantages of social networks.
2.2. Are social networks a fad?
23. The importance of social networks in the company's strategy.

Module III: How to plan and create a Virtual Community.

1. Planning a social media strategy.
1.1. Market studies.
1.2. The social marketing campaign within the marketing mix.
1.3. Accommodation and tools.
1.4. Brand communities or brands in communities.

2. Creation and management of 2.0 content: Virtual Communities, Blogs, Wikis.

Module IV: Strategies to get followers.

1. Participation and Virality.
1.1. Communication with the user.
1.2. Online reputation in Social Media Marketing.
1.3. Examples: cases of success and failure.

2. Video Marketing.
1.1. Why video?
1.2. Accommodation and tools.
1.3. Marketing strategies and video use.

Module V: Social networks as an advertising medium.

1. Paid advertising.
1.1. Payment offer in the different virtual communities.

Module VI: Measurement and Results of Social Media Strategies.

1. Results and Profitability.
1.1. Web Analytics.
1.2. Different forms of measurement according to virtual communities.
1.3. Examples of Online Marketing Campaigns and success stories.