According to a study carried out on the digital skills in the Spanish company, only a quarter of companies (27%) has a specific position that develops digital functions. Among the most implemented tasks are those related to the web and its performance. So, a 33% of the firms have a digital content manager and a 31% with a web master. They are followed by the position of social media manager and the digital communication expert that already exists in a 29% of the companies consulted.
The person responsible for digital marketing (28%), he web analyst (27%), the specialist in web positioning (27%), the person responsible for ecommerce and customer experience, both with a 25%, are other profiles that companies are incorporating. Finally, the least implemented digital positions in companies are the business intelligence manager and the app developer, with a 24% and a 23%, respectively.
Improve these figures in the field of skills 2.0 It is a vital necessity to achieve growth and sustainability, proof of this is that 78% of the companies surveyed plan to invest in digital training in the next 24 months.
Fountain: Five Days Diary.
