Strategic planning is one of the initiatives that provides the most value to an organization, as it allows it to build from a clear strategic framework, a written image of where it wants to be in the future, how it wants to be recognized by its interest groups. A clear, strong and solid provides the organization with a shared mental framework that helps shape the future.
…Making a Strategic Plan is useful for…
…That the Management thinks about the future more than on a daily basis.
…The discipline that is introduced is long-term thinking.
…Define a very important way to document the Strategy.
… Force us to implement a control… establishing indicators.
…Integrate the Management, making their relationships very clear and responsibilities
Which allows you to obtain the following benefits:
1. Alignment of objectives and behavior of people.
2. Better Communication and Comprehension of the Strategy and its Objectives for everyone.
3. Possibility of Reformulating the Strategy based on the Results defined.
4. Methodology that facilitates the Transformation of the Long Term into Short-Term Actions.
5. Promotes the integration and interrelation of information from different business areas.
6. Improve ability analysis in the organization.
7. Labor and professional development of the participants in the project.
A company in the aeronautical sector with over 10 years of operation and a certain level of recognition has decided to undertake a Strategic Plan for the first time. In the meeting with management, the question arises as to why this is happening now, precisely when things are "going well" for the company, with revenue growing and even expanding into other markets. The CEO replies:
– Precisely for that reason, because we're growing. Now is the time to have a single "shared vision," as growth has brought more people and more managers on board, which means we have "different points of view" on certain decisions. I think now is the best time; it's precisely now that we must define "where we want to be in the future," which countries to target, how to specialize in a highly competitive sector, and how we want to be recognized by our clients, suppliers, and competitors.
Several years later, this company has become one of Airbus' Tier 1 companies, and a national and international reference in its sector.
