Big data at the service of searching for user/prosumer veins.
After several bubbles Many are understanding that, regardless of the sector or activity, the public has divided into multiple “factions” that play hide-and-seek with very disparate customs, tastes and consumption. Therefore, it is a big mistake to have a generalist strategy in RRSS. A segmentation is necessary that crosses the strategic intentionality of the company with the data mining.
Big data is a sector in full bloom. Our Know-How in big data and Data warehouse provides us with exceptional abilities to interpret what you need on the different platforms to increase your projection.
The data generated through the RRSS is multiplied by 1,000 each year, IoT, smartphone, etc., being an immense field, but crucial to understanding the consumer market.