Give me an ordinary employee, but with a goal and I will give you a man who will make history. Give me an exceptional man, who has no goals and I will give you an ordinary employee. JC Penney
And he was right. In addition to knowing the latest trends in human resources, you have to be up to date on what new profiles or types of professionals They can nourish an organization. Only in this way can we incorporate people into our team who can respond to those real and essential needs for our company.
But the most qualified profiles only want to go to top teams. That is why it is no longer enough to offer, we must also seduce and convince, reinforcing the brand image. Marketing and human resources always go hand in hand.