Decoration in shops

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• 6

  weeks

– The student will acquire notions about how to compose a space and create environments and styles appropriate to the personality of their products, how to achieve the greatest efficiency in the distribution and presentation of merchandise and in the sales space as well as sa

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• 1

• 6

  weeks

TOPIC 1. Fundamentals of design and decoration
1.1 Notions about Design
1.2 Color
1.3 Color Characteristics
1.4 Color in spaces
1.5 Lighting
1.6 Lighting Systems
That We have learned
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Activities
Practical assumption

TOPIC 2. Product presentation
2.1 Visual merchandising
2.2 Basic rules of visual
2.3 Images
2.4 The color
2.5 Product distribution and presentation criteria
2.6 Placement on furniture
2.7 Presentations by seasons
That We have learned
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Activities

TOPIC 3. Furniture and elements
3.1 Introduction
3.1 Types of furniture
3.1 Props. Merchandise rotation
That We have learned
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Activities

TOPIC 4. Organization of commercial spaces
4.1 Introduction
4.2 The distribution
4.3 Customer journey
4.4 Proportion of space
4.5 Spatial organizations
That We have learned
Test 101
Activities

TOPIC 5. The atmosphere in sales spaces
5.1 Introduction
5.2 Visual effects
5.3 Sensory marketing
5.4 Decorative styles
5.5 Space classification
That We have learned
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Activities

TOPIC 6. Assembly of a visual presentation
6.1 Introduction
6.2 The composition
6.3 Visual weight
That We have learned
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Activities

TOPIC 7. Lighting
7.1 Introduction
7.2 Forms of lighting
7.3 Shadows and color
7.4 Decoration
7.5 Presentation in shop windows
7.6 Organization of the elements in the showcase
7.7 Steps for visual presentation in shop windows
That We have learned
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TOPIC 8. Stand Assembly
8.1 Introduction
8.2 Design and distribution of space
8.3 Product presentation
8.4 Advertising, advertising media
8.5 Stand classification
8.6 Factors for planning attendance at the fair
That We have learned
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TOPIC 9. Indoor and outdoor advertising
9.1 Introduction
9.2 Facades, shop windows and entrances
9.3 Outdoor advertising
9.4 The logo
9.5 Posters
9.6 Indoor advertising
9.7 Price tags
That We have learned
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TOPIC 10. Choice of appropriate materials
10.1 Introduction
10.2 Materials in the design of the premises
10.3 Woods
10.4 Glass
10.5 Metal
10.6 Synthetics, plastics
10.7 Materials for visual presentation
10.8 Materials to use in the showcase
10.9 Wallpaper coverings
10.10 Decorative setting materials
That We have learned
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Practical assumption

TOPIC 11. Composition of the technical project
11.1 Project approach
11.2 Planning phases
11.3 Planning outline
11.4 Project implementation
11.5 Technical data: for commercial premises
11.6 Technical data: Walls and ceilings
11.7 Technical features: Furniture and lighting
11.8 Technical data: Air conditioning
That We have learned
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Activities
Practical assumption

TOPIC 12. Latest trends in store design
12.1 Go shopping
12.2 The new businesses
12.3 Types of businesses
12.4 Differences between businesses and specialized markets
12.5 New concepts by sectors
12.6 Stores with style I
12.7 Stores with style II
12.8 Stores with style III
That We have learned
Test
Activities
Practical assumption

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• 6

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