Creativity

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Upon completion of training through the different units, the user will be able to:
– Perceive the importance of creativity for the person, society and organizations
– Prove that everyone can learn to be creative
– Identify the factors that favor and hinder creative thinking
– Identify creative techniques to solve problems and assess the potential of each one when it comes to improving creativity
– Measure the creative capacity of people and groups
– Implement brainstorming in a structured and rigorous way without forgetting any steps or requirements that could reduce its effectiveness
– Know and apply the principles and conditions that favor its operation
– Create a group capable of functioning effectively
– Carry out a brainstorming
– Stimulate the production of ideas
– Select the best ideas from the creative process

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• 4

  weeks

MOD. 1: DEVELOP CREATIVITY

Learn to be creative
– What is creativity
- Divergent thinking
– Convergent thinking
– What are creative techniques used for?
– Traditional techniques versus creative techniques
– Phases of the creative process (Osborn, 1957)
– Problems that can be treated with creative methods
– Fundamental characteristics of creativity

Promote creative thinking
– How to be a creative person
– How a creative team thinks and feels
– Factors that favor creativity
– Criteria for selecting group members
– Barriers to creativity
– Functions of the members of a creative work team
– The director and his functions
– Phrases from the director to stimulate ideas
– How the director deals with problems during a session

Apply creative techniques to solve problems
– Brainstorming principles
– Brainstorming phases
– Killer phrases
– Suicidal phrases
– Lateral thinking
– Delphos Method
– Other creative techniques

Measure the creative capacity of people and teams
– Tests to evaluate creativity (Wallach and Kogan)
– Tests to evaluate creativity (Guilford)
– How to evaluate creativity
– Evaluate the creativity of a group
– Training plans to improve the company's creativity

Get the most out of creativity in the business context
– Create your own material
– The practical value of errors
– Problems that can be treated with creative methods

MOD. 2: LEAD A BRAINSTORMING

Know and apply the principles of brainstorming
- Basic principles
– Why does quantity generate quality?
– Postpone judgment or suspend criticism
– Effects produced by the postponement of the trial
– Advantages of group work
– Favorable conditions for the generation of ideas

Create an effective group
– Group preparation
– Killer phrases
– Suicidal phrases
– Functions to perform
- Number of participants
– Duties of the director
– Functions of the director of a brainstorming in the different phases
– Functions of the secretary
– Roles of the participants

Produce the ideas
– Brainstorming phases
– Guide the group
– Produce ideas
- Solve problems
– Incubate ideas
– Take advantage of ideas outside the session
– Collect ideas
– Categorize ideas
– Strengths and weaknesses of brainstorming
– Healthy effects
- Negative consequences

Stimulate the production of ideas
– Identify the blockage
- Check list
– Stimulate ideas
– Situations that favor blocking
– Promote production
– Craziest idea technique

Select ideas
– Classify ideas
– Selection and uses of criteria
– Weighting method

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• 1

• 4

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