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Advanced Dialogue with Interest Groups

Category: .

Product Description

The construction of a strategy solid, coherent and orderly Corporate social responsibility, must be based on dialogue with Interest Groups.

Interest Groups, also called in English "stakeholders" are any physical, legal or collective person who is interested in or affected by what the organization does.

As established in the definition of Social Responsibility, it tries to “integrate social, labor, environmental concerns and respect for human rights that arise from the transparent relationship and dialogue with its interest groups.” Therefore, a prior step will be to establish this dialogue, in order to adapt the actions and strategies that the organization wants to develop, the needs and expectations of the interested parties.

Did you know...?

… If your company wants to start working on CSR, or if it has already carried out previous actions, this action will allow you to advance and clearly consolidate your CSR strategy. The paradox of many companies is that they carry out CSR actions without having previously worked on their relationship with, at least, their main stakeholders.

…Some of the advantages that our methodology provides you are:

– Analysis of the main interest groups and prioritization based on their dependence and influence on the organization.
– Introduce the multistakeholder approach in the organization's operations.
– Better knowledge of the needs and expectations, current and future of interest groups in relation to the organization and the sector.
– Ability to integrate these concerns both in the design of processes, services and products, and in the global strategy.
- Do more credible its strategy, establish a real commitment with its interest groups and improve its communication and relationship with them.

An agri-food company has decided to advance in CSR because its main clients (most of them outside the country), as well as some NGOs, have requested information about their CSR activities, and in some cases they demand that they improve certain aspects of their management on issues. social, environmental, transparency or diversity management among others.

They have realized that in reality, their actions were more focused on issues of sponsorship and donations, in addition to that they were not systematic, nor did they follow a logical scheme, being reactive.

After contacting the consulting firm, they decide to begin evaluating their potential interest groups. After identifying and prioritizing them, they established different actions based on the influence and dependence of these interest groups, which ranged from improving the information provided by the website to the creation of "focus groups" and personalized questionnaires. To do this, they identified the attributes and aspects relevant to each interest group, and obtained qualitative and quantitative information that has allowed them to really know the needs and expectations of each group, and integrate it from operations and activities, to the way in which they relate. with them.

Their relationship has improved, and they have obtained an extra commitment highly valued by their stakeholders.