Product Description

Communication is essential in any human activity. That is why, surely, the ability to communicate persuasively, to influence others (clients, staff, other team members, the public, etc.) is one of the most sought-after characteristics in a professional today.
This specialized course in Persuasive Communication is designed to provide the participant with the knowledge, techniques and tools necessary to be able to effectively influence others, in any field of application.
The course includes numerous role-play videos that allow you to view practical situations in which the keys to appropriate behaviors and those that are not appropriate for persuasive effectiveness are analyzed.

3
1
5
weeks

3
1
5
weeks

Understand what communication consists of and what the key elements of its persuasive effectiveness are.
Develop persuasive communication skills in relationships with others, whatever the scope of said relationship.
Understand the fundamental laws that govern our communication, and how to use them in practice for persuasive effectiveness.
Master the keys to non-verbal language.
Lose stage fright in front of the audience.
Use verbal and non-verbal language to persuade in any situation.
Learn to plan and present a successful presentation.

Develop the skills to optimize communication with other team members.
Understand and identify the fundamental elements of negotiating agreements.
Analyze the origin and causes of conflicts, as well as the internal and external impact from different perspectives.
Understand and apply the art and science of solving problems jointly between negotiating parties.
Learn to use the key elements that allow you to win a debate or public discussion.

3
1
5
weeks

Unit 1: Communication and Influence
Unit 2: Credibility – Key Element
Unit 3: Some ways to gain credibility
Unit 4: The Role of Emotions in Persuasive Communication
Unit 5: The Persuasive Effect of Repetition
Unit 6: Mental Schemes and Persuasion
Unit 7: Changing mental patterns to achieve persuasion
Unit 8: The Way We Make Our Decisions
Unit 9: Persuasion and the Principle of Reciprocity
Unit 10: Persuasion and the Principle of Sympathy and Similarity
Unit 11: Cordiality and Sympathy
Unit 12: The Importance of an Attractive Image in Persuasive Communication
Unit 13: Persuasive Communication and the Principle of Social Consensus
Unit 14: Social Contagion and Interpersonal Influence
Unit 15: Persuasive Communication and the Scarcity Principle
Unit 16: Persuasive Communication and the Principle of Coherence
Unit 17: Expectations and the Principle of Voluntariness
Unit 18: Non-Verbal Communication
Unit 19: Persuasive Communication and the Principle of Social Consensus