As we said in the previous post, Guerrilla Marketing involves a minimal investment of money, but achieves great results. Levinson asserted that what is important is not the money invested, but the time, energy, imagination and information. The essential thing is to surprise the public, whether through the message, the channel or support or the interaction with the campaign target.
Guerrilla Marketing, the epic achievement against Goliath
Nowadays, marketing seeks make a brand memorable and stand out, raising it above the ambient noise. The combination of a 1.0 campaign with users converted into prosumers who share the experience with photos and videos on their social networks is exactly the strong point of guerrilla marketing. The most popular camera in the world is a mobile phone, hundreds of «photographers» of easy trigger are at our disposal, for the first time in history we have a media agency free working for us, 365 days a year around the globe using a universal channel and language, that of the virality and mobility of a globalized world.
Prosumers working for the brand
We must turn consumers into brand ambassadors to make it reach those who do not “physically visit the experimentation areas.” This way we will get the long-awaited virality.
But how?
- Hitting to the recipient without contemplation with a cognitive dissonance.
- Imbuing prosumers with our storytelling in the midst of confusion.
- Exciting: It doesn't matter if you make people laugh or cry, the important thing is that the message gets through. Let the prosumer feel. Because when people feel, their hearts and Tweeting fingers loosen.
It's much simpler than it seems. And we can have all the benefits of Emotional Marketing and Virality for a small budget. They are all advantages.
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