The response in real time.
Social networks have a very bitter b side. It is true that they are a privileged tool for communication, but they can cause very serious damage to the image of a brand or institution. Furthermore, they act as an amplifier for any situation that may arise on a daily basis, making it reach a disproportionate dimension.
Acting in these situations in time is essential. Our usual transparency allows us to generate efficient and authentic solutions to resolve any conflict and mediate the "mini media campaign" necessary to calm the waters. And we do it just in time.
A news story can achieve international reach in one hour (28%) or one day (69%), while companies take an average of 21 hours to develop a response.