A good marketing strategy, which allows us to stand out from the ambient noise produced by the huge number of websites, 2.0 businesses, etc., must be based on a intelligent methodology that combines organic and paid positioning. To magnify the return on investment, you must have a rapid and effective deployment that also lasts over time.

Segmenting and pivoting the strategy as a system helps achieve shorter-term results. Some say that SEM is the smart purchase, but SEO must also be smart and, at all times, we must have top-level content creators.