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What is the “gig” economy?

What is the “gig” economy?

Legend has it that, during the Prohibition era in the cities of Chicago and New York, the Big Bands of the illegal establishments at dawn changed the instruments for blunt objects to form pickets and prevent the trucks that were loaded with the first models of gramophones to reach stores and endanger their lifestyle.


In these times of 3.0 and wearables, things have not changed and capitalism continues its dynamic of giving way to new business opportunities based on the gradual death of the past. The horse was killed by the car and the SMS was killed (at least in Europe) by WhatsApp. Will they be Uber, Airbnb, etc. the executioners capable of changing the way of understanding and consuming the sectors where they have entered?


We are talking about the so-called gig economynew ways of trading or generating wealth far from traditional models established or conventional. Gossip about the “new kids on the block” has ended in a monumental row of complaints of unfair competition and media frenzy. All this noise prevents us from seeing that, in reality, the 2008 crisis has had a positive effect: generating new consumption habits and real needs that a handful of entrepreneurs have been able to see as a business opportunity.


The “gig” economy, “economy on demand" either "“sharing economy” It is a broad economic and, above all, philosophical umbrella that is characterized by:


  1. Your playing field and business begins or passes through the internet. All prosumers (active consumers) are connected from mobility. The playground, the classroom, the assembly hall and even the school bus are now digital.
  2. Reinvent yourself or die: It could be with an app (eBay versus Wallapop), a new way to pay or simply the corporate tone or message (Pepephone).
  3. Be globalized: The client does not have a nationality, but a need. And we, a business opportunity.
  4. Think big by breaking the mold: To grow and survive you have to apply lateral thinking and reach solutions that others have not found or paths that have not been wanted to travel.
  5. New models of labor relations: The time and geographic flexibility allows a 24 x 7 x 365 service and never closes the blinds.
  6. Electronic payments, with the elimination of paper money and intermediaries and making contact with another novelty, the fintech (to which we will dedicate another blog entry later).


We must be more positive. We must think that competition is good, that it drives us to improve our business and helps us to reinvest ourselves.

Here, we care about you, your business and your way of life, we offer you concrete solutions to have better foundations and tools in the face of changes in your sector, such as:


  1. Corporate Schools.
  2. Teletraining Platforms.
  3. School of English.
  4. Facility Management.
  5. Marketing 3.0


And the list grows every day. The solution is in your hand. Abandon the “stance of perpetual complaint” and take the first step towards success.

Communication Mainjobs