Gamification: Breaking the fourth wall with prosumers
The Gamification is the use of game dynamics and tools in non-gaming environments and applications to achieve more participation and implication of the user-prosumer.
With Gamification or Gamification, products, services, applications or training actions are made more fun, attractive and motivating and, above all, the long-awaited goal is achieved. loyalty of clients and/or users. Clear examples of the success of this practice are waze, Duolingo wave NIKE+ community. But how does a simple 'game' achieve loyalty?:
Generating that pleasure spontaneous feeling that we all feel when winning or performing a task satisfactorily, while associate that enjoyment our brand/product/service we will have achieved our objective.
The entertainment industry, not just that linked to video games, has always used that immediate pleasure to its advantage, but Gamification processes can reach many more segments. The application of Gamification to marketing is, of course, its most lucrative aspect.
The true Gamification processes applied to marketing blur the usual master lines of separation between company and consumers.
This effect of breakage of the fourth wall It is very beneficial from an economic point of view, but it represents a very strong change in corporate mentality and requires solid involvement of the participants and members of the company in the start-up, maintenance of flow, regulation of disputes, introduction of improvements, updating of standards, etc. But the effort invested is worth it. Because?
The secret to the success of video games is that “brain satisfaction” that we feel when mastering a set of tasks with our skills can be achieved within 30 seconds of starting to play, while in the rest of the activities it can take years.
What company doesn't want a user to feel that instant satisfaction by associating it with its brand?
In Mainjobs Group We offer you the possibility of giving the «play» of your marketing campaigns, your internal organization or training actions.
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