Study of the assessment of quality perceived by consumers.
This is one of the main techniques for obtaining primary market information where a qualified technician pretends to be a potential client, acting according to a pre-established plan, collects answers, attitudes and comments of the seller. At the end of the purchase act, the entire experience is compiled in a detailed report sent in real time to the responsible people.
In today's market, characterized by its high competitiveness, the excellence of products and services plays a decisive role. The study of the assessment of quality perceived by consumers becomes necessary through the "Mystery Shopper" or Mysterious Customer.
In an innovative way, as a comprehensive consultancy, we offer you solutions recycling, training and improvement of personnel to increase the results obtained in the tests.
Creating a mystery shopper helps:
The main applications of this tool are: