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Our blog, things we want to tell you

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Venture capital: Think like the big guys and raise funds for your business ideas

  “No confíe usted en aquellos que han encontrado ya la verdad. Confíe solamente en quienes siguen buscándola. André Kostolany Hace unos meses vimos a alguien pagar con el teléfono en una gran superficie comercial por primera vez. No hace mucho nos asombrábamos cuando alguien pagaba en una panadería con su Apple Watch. Nuestra relación con el dinero ya no es la misma. Además, la crisis ha potenciado la frase “el dinero es muy cobarde”, convirtiendo a los/as inversores/as en un animal que muchos/as quieren cazar, pero no lo logran. Quizás el capital de riesgo es como el almacenamiento en …
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Idea evaluation

  “El último 10 por ciento que se necesita para lanzar algo requiere de la misma energía que usaste en el primer 90 por ciento”. Rob Kalin. En mucha ocasiones se lee la frase: “el negocio era el adecuado, pero no las personas”.  En otras se dice que “no era el momento idóneo” o el socorrido: “el mercado no ha entendido la idea”. También se usan excusas como que se ha tardado demasiado en lanzar el producto o servicio. Todas estas explicaciones son en realidad la autopsia tardía de un muerte en muchos casos anunciada. Para que nada de esto …
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Mythbusters and magical solutions in entrepreneurship

“Honesty is the first chapter in the book of wisdom.” Thomas Jefferson. Doctor Jones said in the magnificent “The Last Crusade” that an X never marks the place of the treasure. Nothing is carved in stone and even the most well-versed expert can make mistakes in their predictions. Entrepreneurship has the aggravating factor that what is useful today may become obsolete in just a few months. Context While the giant ball of your business's sustainability may threaten to crush you, in the Guadalinfo Impulsa Cycle of Discussions you will acquire the necessary training/information to find out which are your best...
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“Win to win” relationships for successful innovators

    “Reunirse es un comienzo, permanecer juntos es el progreso y trabajar juntos es el éxito”. Henry Ford. Muchos achacan el lanzamiento al estrellato de Apple en un solo elemento. El más obvio es el iPhone, pero lo/as más despiertos hablarán de innovación o de marketing. Los/as más “analistos/as” pensarán que la clave es la reinvención/mejora de productos ya existentes. Pero cuando su alma mater y fundador Steve Jobs dejó el puesto de CEO, cedió el testigo a Tim Cook, un perfil totalmente opuesto al suyo: un buen gestor, un pésimo innovador, pero un mago en el control de …
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Failure, the culprit that originated my business

No Plan, no matter how good, resists its first contact with the enemy, reality. Helmuth Carla Bernard von Moltke. Collective memory is very peculiar. We all remember great failures and disasters in the history of humanity, such as the Titanic or the Hindenburg, but it would be a little harder for us to think about the successes of the human race. If the Hindenburg crossed the Atlantic Ocean 17 times in 1936, when we were not used to flying, there were also things that were done well, despite the incident. And even if everything was bad, there will always be something to learn from it. Must …
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GTA and time thieves; the change of mentality

  Time is the most valuable thing a person can spend. Theophrastus Our folklore and popular culture are full of references to time. There are hundreds of sad pop songs that long for lost time and many movies about time travel to change the past. This curious obsession with time is not coincidental, since of the three variables we invest (money, effort and time) it is the one we waste the most and the one we miss the most later. The physical and virtual shelves are filled with hundreds of books and works that claim to have the magic formula for…
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Pivoting on time in business, the path to success

  Pivoting on time in business, the path to success. “In the future it is possible that computers will not weigh more than 1.5 tons.” Popular mechanics, mechanics magazine, in 1949 I vividly remember watching with great expectation how one of my uncles' flight, destined for Bilbao, took off from the airport. It was the 80s, but the paradigm shift had occurred much earlier. In the 60s and 70s, flying was expensive and glamorous, but airline companies (and especially aircraft manufacturers) understood that only economies of scale would provide this nascent industry with…
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Intelligent equipment management

 “I hire the best people to tell me what to do, not to tell them what to do.” Steve Jobs We live in the golden age of series. Even people who never felt very close to the American or Spanish series (with exceptions, such as Friends), for a few years now have been alternating comments and debates about the league with the disagreements between the Starks and the Lannisters, in the last chapter of Game of Thrones. Almost all groups and sectors have a production that represents them: lawyers, police, clerks, IT professionals, etc. The field of innovation, so important in…
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Practical tools: Bots, your digital slaves

  The dream of man as a species has always been to work as little as possible. We have spent millions of years perfecting our technologies to spend more time in a horizontal position or taking in solar radiation. That dream is getting closer. It is not as the pioneers of cinema or science fiction thought with tons of shiny and threatening junk with red pixel eyes, but via social networks and landing pages. Automata in the form of ChatBots invade us without contemplation, making humans more human and therefore more lazy and expendable. If we do a…
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Cross Selling, The Movie (I)

It is easier to bill one more 10% with our clients than to achieve one more 10% from other clients. Cross-selling is hidden in practically all stores. We have it so internalized that we see it as something normal, so it is rare to see a consumer in line at some fast food who does not order their hamburger, with a ton of frozen fries, drinks and chicken wings. That's good cross-selling: the customer comes for a product/service and without realizing it we sell them half a catalog and they consider it as something natural and even...
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Management by competencies: The movie

  Everyone knows NASA and its achievements, but if you have closely followed its trajectory, no matter how much aura of respect and admiration you feel, you will know that this organization has been in complete decline for decades. A tragic anecdote from the brilliant Jimmy Figueroa explains that the agency's engineers, along with those from Boing (don't get me started on their numerous blunders) determined that a small hole in the hull of the shuttle Columbia was not that serious. Days later, the pieces of the ship and its crew truffled the fields of Arkansas. The brilliant guru Figueroa…
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Visual Thinking for Newbies, Clip Art

Visual Thinking for beginners, Clip Art In the past, it was very common for us to play with “cutouts” as children. Some were even manipulated with just the hands without the need for scissors or adhesives, so that, for example, a paper doll could be changed into a dress or clothing with just a few small paper flaps. This very creative game was diverse in applications and functionalities and you could even “assemble” complex constructions. Having predefined elements, but which can be combined to generate different stories, allows the “author” to create an entire storytelling and stage an inversive context. The clips…
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