Much has already been said about Neuromarketing as a set of techniques to sell more, but in this article we are going to give it a different approach, as we always like to do.
You already know us, we don't like to stay on the surface, but rather dive as far as it takes to find the essence of each topic and offer you only what will really help you, protecting you from dangers from the depths of the ocean.
After rolling up our sleeves and diving for you to the deepest abyssal pits, we have found some very interesting keys in Neuromarketing. Let's see what they are:
- People who buy and will buy your products and services “capture” information through their senses: sight, smell, hearing, touch and taste.
- The perceptions that come to them they make them feel emotions of different nature and intensity.
- Until now, companies thought about certain needs of their customers, but they forgot that these customers They are human beings who also have emotional needs.
- Your clients, who were first consumers and then evolved into prosumers, will finally be people. Yes, yes, people.
- Neuromarketing is not about selling more, but about selling better. To provide the peace of mind and emotional stability that we all seek in this chaotic world. In this way, the loyalty what were you looking for It will include a special bond, impossible to break.
Therefore, the question you should be asking yourself right now is whether you are meeting the emotional needs of your “feeling", that is, of the person who consumes, but also feels. You probably hadn't even stopped to think about it.
However, from this moment on you will monitor the sensations that reach your feelings.
Starting today, you will ask yourself what your target wants (and needs) to see, hear, taste, smell and touch.
From now on, you will protect your feelings. No one can take care of your feelings better than you.
Neuromarketing is turn the customer into a loved one for which you reveal yourself, the same way we take care of you discovering the marketing treasures you really need and keeping you safe from sharks and siren songs.
Postscript: art marketing, Film productivity or this concept of Neuromarketing designed to improve service to the public/citizens is another way that We have to think outside the box. You dare? Visit the content of our course Neuromarketing applied to citizen/public attention.
