Pivoting on time in business, the path to success.

 

“In the future it is possible that computers will not weigh more than 1.5 tons.”

Popular mechanics, mechanics magazine, in 1949

I vividly remember watching with great expectation how one of my uncles' flight, destined for Bilbao, took off from the airport. It was the 80s, but the paradigm shift had occurred much earlier. In the 60s and 70s, flying was expensive and glamorous, but airline companies (and especially aircraft manufacturers) understood that only economies of scale would provide this nascent industry with a sustainable market, once the Second World War had left its mark. of needing mass production of devices. This example of conceptual or social disruption occurs from time to time in more sectors than we think and reflects very well what it means to pivot an idea.
 

Context

When you have experience with social innovation, as Guadalinfo Impulsa has, you learn a lot. For example, how the pioneers They are so stuck "in the box of their ideas" that the walls of their "passion and love" for their proposal can blind them.
We live in a global market in which it is possible that our idea has already been tested with success or failure. Or it may be that carrying it out requires more investment (monetary, individual or human resources) than we expected.
What to do if our idea is not as viable as we thought? Pivot it.
 

Solutions

Refusing to understand that our company/service/product is just one more element in a complex ecosystem of variables (in many cases unpredictable), can lead us down the wrong path. It is true that the success or failure of an idea is difficult to predict, but there are always key indicators that we can take into consideration. One of them is given to us by a simple and practical tool, but above all clarifying. It is called Pest Analysis and it is a simple objective check of four large areas of factors:

• Politicians.
• Economical.
• Technological.
• Environmental.
• Social

Of course, the usefulness of this tool will depend on our objective deduction capacity and keeping it updated in real time.
 

Call to Action

Pivoting may be necessary, but it is not always easy for the innovator to understand and know how to do it. In addition to common sense and an open mind, to validate your idea you need good strategic planning and a little external and objective help.
All this is offered to you free of charge he cycle of talks by Guadalinfo Impulsa. Particularly the colloquium “Pivoting on time in business, the path to success”; which will be held next June 1 at the CADE from Jaén with Rosa Martínez de Antoñana, will be that networking space open to debate that you need to test your idea, improve it, pivot it, validate it and launch it on the right path.
Reserve your place now by completing the form.