The way we communicate with others and with ourselves determines the quality of our lives.-Anthony Robbins
We like to break barriers, that's why we make internal communications draw on those we have with the outside. This allows companies to breathe and oxygenate, gaining transparency and innovation. A company/organization that updates its internal communication plan gains horizontal and vertical flexibility. If you also improve your external plan, you achieve that third dimension which is the clients/prosumers.
A base with key points and concepts to transmit will generate a compact, understandable communication and above all, bidirectional.
The obsolescence in Internal communication plans mean an exponential drop in productivity and the abandonment of external plans increases response times to reputation crisis.